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ABOUT US

The Emile Rassam Manifesto

Since 1949, Emile Rassam has been a pursuit of perfection, a dialogue between heritage and the art of presence. What began as a family vision in the world of hospitality has grown into a global atelier of elegance, where every garment carries the weight of care, precision, and legacy.


We craft more than clothing—we shape perception. Each silhouette, each thread, is a language of refinement, speaking to the soul of a brand and the people who bring it to life.

Our creations are not fleeting; they endure, leaving impressions that linger long after the first glance.



When Emile Rassam passed in 1993, his vision became our compass. With unwavering devotion, the family expanded the brand beyond borders while safeguarding the essence of his work: meticulous attention, timeless design, and uncompromising quality.

Today, our presence spans over 50 countries, with ateliers and offices in Beirut, Larnaca, Monte Carlo, Kuwait, Riyadh and Dubai.

Yet, no matter the distance, the craft remains intimate, the dedication palpable, and the elegance enduring.

THE WORLD'S MOST DISCERNING CLIENTS CHOOSE EMILE RASSAM TO MAKE THE RIGHT IMPRESSION.

OUR CRAFT

Shaping Identity Through Wardrobe

We do not merely clothe; we define.

For more than 75 years, EMILE RASSAM has partnered with visionary brands in hospitality, airlines, and corporate sectors, designing wardrobes that speak volumes without a word.

OUR PHILOSOPHY

Where Identity Meets Craftsmanship

Every collaboration is bespoke. Every garment a reflection of identity, purpose, and distinction. Our artisans are storytellers: each stitch, cut, and fold imbued with thoughtfulness, sophistication, and intent.

In our hands, clothing becomes a bridge—connecting people, brands, and experiences, elevating the ordinary into the extraordinary.

OUR CULTURE

DIVERSITY AS INSPIRATION

We believe that creativity flourishes where difference is embraced.
Diversity and inclusion are not aspirational; they are the heartbeat of our enterprise.

We cultivate a workplace where voices are heard, ideas are celebrated, and every individual is empowered to grow.

At Emile Rassam, inclusivity and integrity guide everything we do. Our mission is to create not just garments, but experiences—crafted in an environment that is open, supportive, and empowering for all.
Here, heritage meets innovation, and legacy becomes living.

Elie Rassam, CEO of Emile Rassam

MISSION AND VISION

Elevating Brand Experience through Wardrobe Artistry

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MISSION AND VISION

Exquisite Craftsmanship and Uncompromising Quality

We provide a holistic approach to image clothing design, guiding our clients through every step of the creative journey, from initial concept to final production.

Quality is the heart and soul of our craftsmanship.
We adhere rigorously to the 9001:2000 quality management system, ensuring that our creations consistently meet and exceed the most stringent international standards of safety, reliability, and construction.

MISSION AND VISION

Bespoke Couture, Tailored to Perfection

We understand that each client is deserving of a wardrobe that reflects their individuality.

Our made-to-order approach allows us to curate personalized collections that truly embody their brand identity and exceed their expectations.

MISSION AND VISION

A Partnership Rooted in Trust and Understanding

Our commitment to our clients extends beyond the atelier. It is a partnership
rooted in trust, collaboration, and a shared passion for perfection.

We believe that every detail matters, and our meticulous attention to the nuances of each client’s vision ensures that every project is a resounding success.

OUR MILESTONES

Our milestones reflect meaningful progress in our journey, marking the growth, innovation, and commitment that continue to shape Emile Rassam today.

1949

Launch of Emile Rassam in the image clothing industry.

First retail store in Downtown Beirut.

1959

[Casino du Liban - Beirut, Lebanon]

Wardrobe designer and supplier of the major gaming landmark in the Middle East.

1960

[Albert Abela Group - M.E.]

Start of a prominent relationship for the entire region.

1961

[Phoenicia Hotel - Beirut, Lebanon]

Wardrobe designer and supplier of the Historic "Grande Dame Hotel" - epicenter of Lebanese hospitality.

1969

[Gulf Hotel - Manama, Bahrain]

Wardrobe designer and supplier of one of the most vibrant hotels in the Arab Peninsula.

1979

[Hotel Al Khozama - Riyadh, KSA]

Wardrobe designer and supplier of the first leading Hotel opening in the Kingdom.

1979

[Chicago Beach Hotel - Dubai, UAE]

Wardrobe designer and supplier of what is known today as Jumeirah Beach Hotel.

1993

Passing of the founder.

1999

Emile Rassam celebrates the Golden Jubilee.

2000

Expansion to a new high-tech production facility with new lines added.

2004

[ESN WLL - Kuwait]

Establishment of a rep. office in Kuwait.

2006

[Emile Rassam Collection LLC - Dubai, UAE]

Establishment of a rep. office in Dubai.

2009

[Emile Rassam Workshop LLC - Dubai, UAE]

Establishment of a workshop in Dubai.

2009

[Emile Rassam Holding SAL]

Establishment of the parent holding.

2011

[Emile Rassam Foundation]

The launch of our NGO.

2012

[The Complete Collections LLC - Riyadh, KSA]

Establishment of a rep. office in the Kingdom.

2016

Introducing Automated production.

2019

Relocation to our new Headquarters of 85,000 sqf in Mkalles, Lebanon.

2020

[SARL ERMC - Monaco]

Establishment of a rep. office in Monte-Carlo.

2021

[Emile Rassam LTD - Cyprus]

Establishment of a rep. office in the island.

2024

Emile Rassam celebrates the Diamond Jubilee.